Farfetch Commercial Description

As the director and pitch creator for the Farfetch commercial shot in Miami, I crafted a vibrant and luxurious advertisement that captures the bold, eclectic spirit of Farfetch’s high-fashion platform. This project showcased an array of designer pieces, blending Miami’s vibrant energy with the sophistication of global couture.

The commercial features a dynamic narrative that follows a stylish ensemble navigating Miami’s iconic Art Deco streets and sunlit beaches, each outfit curated to reflect Farfetch’s diverse and cutting-edge fashion offerings. My vision, born from the original pitch, centered on fusing Miami’s colorful, cosmopolitan vibe with the elegance of high fashion, creating a visual story that feels both aspirational and accessible. The cinematography employs vivid colors, sleek tracking shots, and playful transitions to highlight the textures, patterns, and craftsmanship of the featured designs, set against Miami’s stunning backdrop.

This project showcases my ability to conceptualize and execute a client-focused production that aligns with a global luxury brand’s identity. From pitching the concept to directing on set and overseeing post-production, I ensured the commercial embodied Farfetch’s commitment to bold style and innovation, delivering a captivating piece that engages a fashion-forward audience.