As cinematographer for the Off-White video ad, I crafted a bold, edgy visual showcasing the brand’s avant-garde streetwear. Set in an urban industrial landscape, models in Off-White’s signature designs move with confident swagger. My cinematography used stark lighting, dynamic angles, and gritty textures to highlight the collection’s bold logos and innovative cuts. This ad captures Off-White’s rebellious spirit, delivering a striking, brand-aligned visual that resonates with a trendsetting audience.
As director and DP for the Spotify ad, I created a vibrant ad capturing the platform’s role in curating music and podcasts for every moment. Following diverse users in an urban setting, my direction wove an emotional narrative tied to personalized playlists. The cinematography used bold visuals and fluid camera work to mirror the music’s energy. This project showcases my ability to deliver a dynamic, brand-aligned ad that engages a global audience.
As the director and cinematographer for the Filson commercial In Blood, I crafted a gritty and evocative advertisement that captures the enduring legacy and rugged authenticity of the Filson brand. This project showcased Filson’s premium outdoor apparel and gear, emphasizing their resilience and craftsmanship through a narrative rooted in the raw, unyielding spirit of the American wilderness.
The commercial tells a story of perseverance, featuring weathered landscapes and individuals whose lives are intertwined with Filson’s dependable products. My direction focused on creating a cinematic journey that feels both timeless and visceral, blending sweeping aerial shots with tactile close-ups of Filson’s rugged fabrics and sturdy designs. The cinematography employs moody lighting, muted earth tones, and dynamic camera movements to evoke a sense of grit and determination, highlighting the gear’s ability to withstand the toughest conditions.
This project showcases my ability to translate a brand’s heritage into a powerful, narrative-driven visual that resonates with its audience. From concept to final cut, I ensured In Blood embodied Filson’s commitment to durability and adventure, delivering a compelling piece that strengthens brand loyalty and captivates viewers.
As director and DP for the Zimmermann Summer Swim video ad, I crafted a vibrant, sun-soaked ad showcasing the collection’s playful yet elegant swimwear. Set on a pristine beach, models in bold bikinis and chic one-pieces exude carefree confidence. My direction blended dynamic energy with feminine allure, using vivid colors and fluid camera work to highlight intricate prints and textures. This ad captures Zimmermann’s luxurious style, delivering a visually stunning piece that resonates with a fashion-forward audience.
As the director and pitch creator for the Farfetch commercial shot in Miami, I crafted a vibrant and luxurious advertisement that captures the bold, eclectic spirit of Farfetch’s high-fashion platform. This project showcased an array of designer pieces, blending Miami’s vibrant energy with the sophistication of global couture.
The commercial features a dynamic narrative that follows a stylish ensemble navigating Miami’s iconic Art Deco streets and sunlit beaches, each outfit curated to reflect Farfetch’s diverse and cutting-edge fashion offerings. My vision, born from the original pitch, centered on fusing Miami’s colorful, cosmopolitan vibe with the elegance of high fashion, creating a visual story that feels both aspirational and accessible. The cinematography employs vivid colors, sleek tracking shots, and playful transitions to highlight the textures, patterns, and craftsmanship of the featured designs, set against Miami’s stunning backdrop.
This project showcases my ability to conceptualize and execute a client-focused production that aligns with a global luxury brand’s identity. From pitching the concept to directing on set and overseeing post-production, I ensured the commercial embodied Farfetch’s commitment to bold style and innovation, delivering a captivating piece that engages a fashion-forward audience.
Director- DP - Producer - Editor work
As director and DP for the Dior Mother’s Day video ad, I created an elegant, heartfelt ad celebrating maternal bonds through Dior’s luxurious beauty products. Set in a floral haven inspired by Christian Dior’s Granville garden, the ad features mothers and children sharing tender moments, adorned with J’adore fragrances and Dior makeup. My direction wove a warm narrative, with soft lighting and delicate camera work highlighting the products’ exquisite packaging. This ad, inspired by Dior’s floral motifs, evokes love and sophistication.
As director and DP for the Zimmermann Resort RTW 2019 THE CORSAGE video ad, I crafted a romantic, ethereal ad showcasing the collection’s delicate elegance. Set in a sunlit coastal villa, models in flowing dresses and bold corsages radiate effortless charm. My direction wove a dreamy narrative, with soft lighting and fluid camera work highlighting intricate textures. Featured in Vogue, this ad reflects Zimmermann’s luxurious style and my skill in creating evocative, brand-aligned visuals.
As director and DP for the Zimmermann Resort 2019 CORSAGE video ad, I created a dreamy, feminine ad showcasing the collection’s romantic elegance. Set in a sunlit coastal villa, models in flowing dresses and bold accessories move with effortless grace. My direction blended soft, ethereal visuals with vibrant pops of color, while the cinematography used delicate lighting and fluid shots to highlight intricate details. This ad, featured in Vogue, reflects Zimmermann’s signature style and my skill in crafting luxurious, evocative visuals.
As the director and cinematographer for the Filson salmon fishing commercial, I crafted an evocative and immersive advertisement that celebrates the rugged durability and timeless quality of Filson’s outdoor apparel and gear. This project showcased Filson’s premium fishing collection, designed to withstand the demands of salmon fishing in the wild, untamed rivers of the Pacific Northwest.
The commercial follows a group of anglers navigating a misty, rushing river, their Filson gear standing up to the elements as they pursue the elusive salmon. My direction focused on capturing the raw intensity and serene beauty of the fishing experience, blending heart-pounding action with quiet moments of anticipation. The cinematography employs sweeping aerial shots, tight close-ups of Filson’s waxed canvas jackets and rugged bags, and moody, natural lighting to highlight the gear’s craftsmanship and resilience against the backdrop of churning waters and dense forests.
This project showcases my ability to create a visually compelling, brand-aligned production that resonates with outdoor enthusiasts. From concept to final edit, I ensured the commercial embodied Filson’s legacy of unfailing quality and adventure, delivering a powerful piece that inspires anglers and reinforces the brand’s reputation for durability.
As the director and cinematographer for the Brew coffee shop commercial, I crafted a warm and inviting advertisement that captures the heart and soul of this local gem. The project highlighted Brew’s artisanal coffee, cozy atmosphere, and commitment to community, showcasing the shop as a welcoming haven for coffee lovers.
The commercial tells a story of connection, featuring locals enjoying Brew’s handcrafted drinks and pastries in a vibrant, intimate setting. My direction focused on evoking the comfort and authenticity of the coffee shop experience, blending candid moments of conversation with artful shots of steaming espresso and freshly baked goods. The cinematography employs warm, natural lighting, soft focus, and smooth camera movements to emphasize the rich textures of Brew’s offerings and the inviting ambiance of the shop.
This project demonstrates my ability to create a client-focused production that resonates with a local audience while highlighting a brand’s unique identity. From concept development to final edits, I ensured the commercial reflected Brew’s dedication to quality and community, delivering a heartfelt piece that invites viewers to experience the warmth of their local coffee shop.
As the director and cinematographer for the Sharon OSP dress designer commercial, featured in Vogue, I crafted an elegant and visually stunning advertisement that celebrates the artistry and sophistication of Sharon OSP’s couture designs. This project showcased the designer’s exquisite dresses, highlighting their intricate craftsmanship and timeless elegance.
The commercial weaves a narrative of grace and empowerment, featuring models in Sharon OSP’s gowns moving through a luxurious, dreamlike setting. My direction focused on capturing the emotional resonance of the designs, blending poised choreography with intimate moments that highlight the dresses’ intricate details and flowing silhouettes. The cinematography employs soft, ethereal lighting, rich color palettes, and graceful camera movements to accentuate the textures and elegance of each gown, creating a visual experience that feels both aspirational and intimate.
This project, spotlighted by Vogue, demonstrates my ability to deliver a high-end, client-focused production that aligns with the prestige of a luxury fashion brand. From concept to final edit, I ensured the commercial reflected Sharon OSP’s vision of artistry and sophistication, producing a captivating piece that elevates the brand’s presence and resonates with a discerning audience.
As the director and cinematographer for the Gooseberry Seaside commercial featuring Cindy Kimberly, I crafted a vibrant and alluring advertisement that showcases the elegance and confidence of Gooseberry’s So Chic swimwear collection. This campaign, featuring the stunning Cindy Kimberly, captures the essence of coastal glamour and carefree summer vibes.
The commercial blends sun-drenched beach scenes with dynamic, stylish shots of Cindy modeling Gooseberry’s swimwear, emphasizing the collection’s bold designs and luxurious fit. My direction focused on creating a narrative that exudes confidence and individuality, with Cindy’s magnetic presence bringing the brand’s vision to life. The cinematography utilizes bright, natural lighting, vivid colors, and fluid camera movements to highlight the swimwear’s intricate details and textures, set against the backdrop of a pristine seaside.
This project showcases my ability to deliver a visually captivating, brand-aligned production that resonates with a fashion-forward audience. From concept development to post-production, I ensured the campaign reflected Gooseberry Seaside’s commitment to style and sophistication, creating a polished piece that elevates the brand’s identity and engages viewers.
As the cinematographer for the Porsche dealership commercial featuring Sara, I crafted a sleek and dynamic advertisement that captures the elegance and exhilaration of the Porsche brand. The project centered on showcasing the dealership’s premium vehicles, with Sara as the charismatic focal point, embodying confidence and sophistication as she interacts with the cars and the dealership environment.
The commercial blends high-energy driving sequences with refined interior shots, highlighting the craftsmanship and performance of Porsche’s iconic vehicles. My cinematography utilized smooth tracking shots, dramatic lighting, and vibrant color grading to emphasize the sleek lines and luxurious details of the cars, creating a visual experience that feels both aspirational and attainable. Sara’s presence adds a relatable yet glamorous touch, connecting the audience to the thrill of the Porsche lifestyle.
This project demonstrates my ability to deliver a visually stunning, client-focused production that aligns with the prestige of a high-end brand. From collaborating on set to executing precise camera work in post-production, I ensured every frame reflected the Porsche dealership’s commitment to excellence and style.
As the director and cinematographer for the Filson commercial Washed Ashore, I crafted a visually compelling and authentic advertisement that embodies the rugged, timeless spirit of the Filson brand. This project highlighted Filson’s premium outdoor apparel and gear, showcasing their durability and craftsmanship in the context of the Pacific Northwest’s untamed wilderness.
The commercial features a narrative-driven approach, blending sweeping landscape shots with intimate moments of adventurers using Filson products in real-world scenarios. My direction focused on capturing the essence of exploration and resilience, with dynamic camera work that immerses viewers in the rugged beauty of the outdoors. The cinematography employs natural lighting, earthy tones, and deliberate framing to emphasize the textures and quality of Filson’s gear, from weatherproof jackets to sturdy bags.
This project showcases my ability to translate a brand’s heritage into a cinematic story that resonates with its audience. From pre-production planning to final edits, I ensured Washed Ashore reflected Filson’s legacy of reliability and adventure, delivering a polished piece that drives client engagement and brand loyalty.
