Filson Commercial Description - Washed Ashore

As the director and cinematographer for the Filson commercial Washed Ashore, I crafted a visually compelling and authentic advertisement that embodies the rugged, timeless spirit of the Filson brand. This project highlighted Filson’s premium outdoor apparel and gear, showcasing their durability and craftsmanship in the context of the Pacific Northwest’s untamed wilderness.

The commercial features a narrative-driven approach, blending sweeping landscape shots with intimate moments of adventurers using Filson products in real-world scenarios. My direction focused on capturing the essence of exploration and resilience, with dynamic camera work that immerses viewers in the rugged beauty of the outdoors. The cinematography employs natural lighting, earthy tones, and deliberate framing to emphasize the textures and quality of Filson’s gear, from weatherproof jackets to sturdy bags.

This project showcases my ability to translate a brand’s heritage into a cinematic story that resonates with its audience. From pre-production planning to final edits, I ensured Washed Ashore reflected Filson’s legacy of reliability and adventure, delivering a polished piece that drives client engagement and brand loyalty.